Andreas Klinger’s slides on metrics for early stage startups are really timely for Ansr.io and myself. Well worth sharing here too in addition to my Twitter stream.

He’s main thesis is that most stuff startups learn about web analytics is meant for the phase when you have a solid product/market fit and it’s about efficiencies and scale. The truth is that most startups operate in the discovery and validation phase where completely different numbers and methods are relevant.