It’s hard not to be inspired by Moz> and how Rand Fiskin runs his company. The openness, high quality marketing, transparency in almost every aspect of the company, the fanatic following this has built – I wish anything I ever did was that good.
Whenever I feel I’m in a rut a trip to their blog serves as inspiration. And I’ve occasionally been their paying customer as well so the whole thing works.
Rand’s recent presentation titled “8 Rules of Moz Marketing” is no exception. My initial reaction was to replace “marketers” with market researchers everywhere and adopt it whole sale for our company :) I didn’t but it serves as a starting point for something similar for our own internal use.